Don't have the traffic you want?
Here are some tips to improve the performance on your site, which leads to increased visibility in the online environment and increased traffic.
Search engines like Google; want to display results as relevant to their users. For this reason, they display in the first places websites that offer a pleasant and relevant experience for them.
The experience and relevance on your site creates unique and quality content, upload speed, pleasant design, but also certain rules imposed by these search engines to create a user-friendly and safe experience.
you must have to consider these tips during website development.
Does your site have an HTTPS or HTTP connection?
You need to check if your site has an HTTPS connection and not HTTP. HTTPS expresses that this server and website, accessed by a user, offers encryption to prevent manipulation by third parties. In 2016, Google announced that starting with 2017 it will mark all sites that did not have HTTPS certified as "unsafe".
After that, HTTPS has become a ranking factor for Google, and sites that have no HTTPS connection will be penalized and ranked below
Try searching Google to see that the first sites will have security certificates (HTTPS).
You purchase this SSL / TLS certificate from the hosting service provider, and then you can implement it on the site.
As an alternative, you can choose a digital partner to do this for you.
Have you optimized your site speed?
An important factor in ranking the sites is the upload speed.
Did you know that sales can drop by up to 20% for every second needed to load the web page on your phone?
This means that these sales will reach one of your competitors.
A website with a very low upload speed will make the users trust the quality of the services and thus increase the chances that they will perform key actions.
The upload time for top results is generally a second shorter for mobile sites compared to the desktop version.
How can you increase the web site upload speed?
Find tips on how to improve your site speed using the PageSpeed tool.
You can use this tool to see the performance of your personal site or competitors.
Google will show you information about the performance of your site in the version for the phone but also for the desktop. It will give you some suggestions on how you can improve these performances, such as:
Simplifying the design
It takes time to upload all the components of the site, for example: videos, images, CSS files. One of the things you could do for this would be to combine the CSS files into one and put the images in the CSS files.
Optimize images
Make sure all images are compressed for all the necessary resolutions, so as not to allow the browser to upload unnecessarily large images.
You can do this by using Adobe Photoshop's "Save for Web" option when you save the image, or you can use a free online tool such as tinypng.com.
Try to reduce the number of redirect URLs on your site as they can make upload speeds difficult.
Increases server performance
By increasing server performance, the same thing will happen with the performance of your site. Each user who accesses your site, operates it from a server where this site is hosted.
Google recommends that your server respond in less than 200 milliseconds. You can do this by upgrading the hosting server with a stronger CPU, larger Disk resources, or using a platform that can cache page data and does not need to load it every time.
Is your site mobile-friendly?
You can see if your page is mobile-friendly using the following Google tool, mobile friendly test.
In order for your site to be mobile-friendly, you must comply with the following conditions:
Your site is responsive
You need to add more variants of the site for different resolutions. We can offer you Website Creation Services or ReDesign Website 100% responsive.
Increases the speed of the mobile version of the site
Increase the speed of the site for the phone, because many users use their own net, not Wi-Fi, which can make the upload speed a little higher.
Friendly content
Certain content may not display as well on the phone, so it may be best to remove or optimize certain items specifically for this release. Also use fonts and sizes of writing that do not force the user to use zoom on your site to read certain information.
Finally, in order to be successful and maintain it for the long term, you must make sure your site has HTTPS connection, is mobile-friendly and has a good upload speed. You will always have to discover the needs and demands of the users and respect them!
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