Designing appropriate social media posts is not as easy a task as it might seem. There are many factors that depend on the success of a post, starting from the social network it is intended for, the purpose it has, the way the text and the image or video accompanying it are formulated.
Since there is no recipe for success from this point of view, I have gathered in the following some general tips that you can take when you have to make an editorial plan for communicating your business on social media.
1. Determine the purpose of the post
Before posting anything on a social network you need to know what you want to achieve through this. The first thing you need to do is decide if your post aims to interact with fans, generate certain reactions, change or form a perception of the community towards your brand, and so on. Depending on this, you will subsequently be able to determine how you will make the material itself, because the same information may be provided differently if its ultimate purpose is another.
2. Encourages the conversation between the brand and the community
Do not hesitate to ask questions and challenge your followers to provide answers. You can ask them very simply what they think about a particular thing, ask them to express their point of view, choose a favorite, or whatever else you think might be useful in generating a connection between your business and its fans. . Also do not forget that it is important for you to remain involved in the discussion. Not only satisfied with the question, but continue to follow the answers received and to interview where necessary.
3. Put yourself in the community's place
Often, we tend to communicate what we want to hear, regardless of the interests and desires of those who follow us. Ask yourself constantly what your business community looks like, what it can best react to, but also how you would react if you saw in the feed the post you want to publish: would you pay attention? would they be able to achieve their goal through you?
4. Tell a story
We all want the services or products we promote through social media to eventually reach potential buyers, but we must not ignore what is happening along the way. To be loyal to your community, it is important that it resonates with the messages you have to send, and the easiest way to do this is by telling stories that equally reflect the values of your brand, as well as those of your brand. of the followers. Moreover, you will thus be able to develop a personality for your business and make it easy to identify.
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