The unique professional visual identity of a company matters a lot for the success and performance of that company, whether it is small, medium or large. A well-designed corporate identity increases the credibility and quality of the services that the company offers and also increases the demand and sale of its products.
Packaging design
The original logo, font and colors of the company, as well as ancillary elements such as product and packaging design, will make the company recognized at first sight. Due to the packaging design, the buyer acquires the first and perhaps the most important impression related to the product, and the designers are here to combine the needs and desires of the consumers with the company's objectives.
According to many, the life cycle of a product is shorter than ever. Consumer attention is increasingly in demand, and the biggest challenge is to direct the public to the idea, concept and product of the company.
The trends of modernization of the graphic design of the packaging change from year to year, the designs are more and more inspired and better, but what dictates the trends in this area? This will be the topic of our new blog.
Eco-friendly "Anti-packaging"
Market pressure also dictates the new style of packaging design, which is now more dynamic and modern. Many companies have decided to implement the global "anti-packaging" trend that was initiated in 2017, and this year saw a total expansion. The combination of new materials, such as cork and recycled cardboard, is a concept that violates many rules until now and goes beyond all barriers and borders.
Many companies have begun to focus on the accepted ecological materials, given that the public supports the conservation of the environment and natural resources. Also, more and more companies are thinking about packaging that can be recycled and reused, because it is cheaper, but at the same time it protects nature and the environment.
Two large target groups
Product and packaging designers are entering the era in which they must adapt their visual identity to the target groups. According to experts, today the consumer society is divided into two groups: those who survive and those who choose. The first group includes people with lower incomes, such as students, students, the unemployed and pensioners. Their attention should be directed to the simplicity and functionality of the packaging, as well as to the price of the product.
On the other hand, those who choose are members of the middle and upper social layers. For this group of people, the price does not play an important or decisive role, their purchase is stimulated by the quality, exclusivity and appearance of the product packaging.
Target groups
That's why, designers, make sure you understand your users and target groups, as this is the first step towards a good placement of the company's products and services.
Online purchase and personalization
Internet shopping has reached its all-time high and, as things stand, it will not stop growing. Proportions of digital consumers have also grown, and packaging has become a key factor in the online shopping experience.
Online purchase
The online consumer is waiting for their order with great enthusiasm and curiosity, and the opening of the article has become a cult, an event that is filmed and shared on social networks. Because of this, designers need to provide the consumer with the best experience when it comes to packaging. Customizing products, like your personal message or logo, helps build stronger connections with online shoppers, enhancing their experience and meeting with the brand and product.
Clarity of message
Long printed texts with small font on packaging belong to the past. More and more powerful brands are limiting the use of lowercase typography and long texts. It is clear that the attention of consumers has diminished, so today it is more important than ever for brands and designers to send a clear and loud message, especially on the packaging of products.
If we analyze the new trends in the design industry, it is clear that the market is increasingly adapting to consumers, and that today they dictate the appearance, quality and design of the packaging and the product itself.
If you are an introverted creator who has not yet given your ideas to life because you lack knowledge and skills, we suggest you familiarize yourself with the design sections offered by LINK Academy in its program. With the most modern methods you can learn how to turn your creativity into an interesting and well paid occupation. Learn how to make a packaging, assimilate details related to the packaging design of consumer products and immediately after schooling, take an active part in creating the identity of the largest national and global companies.
For more details, click here
Comments