Choosing WordPress as an SEO platform is a wise step to successfully promote your website. WordPress has several built-in features that enhance the SEO capabilities that even those without a technical background can implement to optimize their site. In this blog, we will discover WordPress Development SEO tips that include some features in WordPress that you may not have noticed, and which may help improve your search engine rankings.
Setting the url structure in WordPress:
A URL that is easier to understand and has the right keywords in the content of your webpage will be greater than the one that contains the date and number of the post on your page.
1. Set the structure of your url here:
Log in to the WordPress admin panel and go to Settings> Permalinks (what is permalink?) There are url (s) that don't change (and shouldn't change)
2. Categories and labels:
WordPress allows you to categorize your content by placing it in categories and assigning tags to each post. This helps readers find the right content they want to read, easily and quickly, and helps search engines determine the structure and content of your website.
3. Heading:
Our third SEO type WordPress is about "headings". The right title tag is critical for search engines, which use them to find out what the main content of your page is.
4. Comments:
Comments on posts on your site (if the content section is the one that accepts comments) is a hint of an interesting website. However, if spam is passed through the comments section, it can have negative implications for the search authority. A popular WordPress plugin to prevent spam is Akismet Anti-Spam.
5. Plugins:
By far the best SEO plugin for WordPress is Yoast. Used by over 5 million people worldwide and with a huge 5-star review, you can trust this plugin because it does its job. It offers a number of useful features to cover the search engine optimization of your website, such as;
Keyword optimization
· Setting canonical labels to avoid duplicate content
· Suggestions for internal links to other parts of your site
· Advanced XML sitemaps
· Google Search Console integration that lets you see how your website works and fix crawler errors
Apart from Yoast, there are a lot of other WordPress plugins that are useful for optimizing the performance of your site.
6. Images:
Images that are not optimized can greatly slow down your website. Use the Google Page Speed Tool to analyze your website. The tool also offers optimized versions of images, CSS and Javascript for download and use.
7. Prevent Malware:
This SEO WordPress tip focuses more on security. Google adds sites that are infected with malware on the blacklist. Make your site secure with anti-malware tools, such as SiteLock, which scans websites daily and removes any malware it detects.
8. Install SSL Certificates:
Users are actively looking for a secure site sign before trading. If you do not have the green padlock on your browser search bar or a https web address, it can have negative consequences. Additionally, Google is actively displaying a warning message to users trying to access your site if they do not have an SSL certificate installed. This will result in a decrease in site traffic and consequently in the search engine rankings.
9. Ensure site accessibility:
What do we mean by an accessible site? An accessible site is one that is designed and developed for any type of user - the perfect and the different capable, those who have aged and decreased their visual, auditory, cognitive and motor skills and also those in areas with low coverage at Internet. What is the link between accessible websites and SEO? Websites designed and developed to be accessible are simultaneously optimized for SEO.
10. Speed and performance of the site - running time
Our latest tip for WordPress SEO, but most importantly, is to improve your site performance. How fast your site loads will have a direct impact on search results. Users expect sites to load within 3 seconds and are likely to opt out of your site in favor of another. While speed may depend on a number of factors, such as images, videos, etc., your web hosting company plays a very important role in this regard. We at NAV Communications provide advanced caching tools and a CDN with our WordPress Hosting package to help you better utilize your WordPress site.
We hope that our list of tips for WordPress SEO will help you discover newer perspectives on search engine optimization.
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