E-commerce or online commerce refers to transactions that take place online, on the Internet, including from the phone, computer or tablet. As the number of Internet users increases with the passing day, specialists believe that e-commerce websites will soon become the main means of affecting transactions.
The advantages of online commerce for consumers
Convenience - each product is a click away to buy it, at any time. Regardless of the product sought, they will appear in a very organized way, depending on popularity, origin or quality. And everything, in just a few seconds.
Time - with the e-commerce, you no longer need to get into traffic, waste time, run to a supermarket or mall to choose what you want. Very simple, while shopping, you can serve your coffee. Moreover, you can buy anything, at any time, regardless of day or night, and the product will be delivered to you, most often, directly to the door, in 1-2 days.
Comparison - without having to run from one store to another to choose the best product and to find as many variants as possible, in e-commerce you can easily compare competing products and choose the best one.
Customer Reviews - Compared to offline commerce, in the online environment you can find out very quickly the opinion of customers who already use the product you want. Moreover, because the competition is very high, the companies themselves seek to get as many opinions from customers who consume their products, as it is the best demonstration. By this method, not only will you know if the product is pleasant or not, you will also know the reasons for the feedback.
Discounts and discounts - every online store is waiting to order their products, which is why there are more and more promotions, offers and discounts. On special days, you can get up to 80% discount for certain products. Everyone is looking to gain advantage over the competition and get the best network, which ultimately represents the consumer's advantage.
The advantages of online commerce for business
Increasing the customer database - the customer database is the goal of any business, regardless of whether it is online or offline. In the online environment, a business does not have to worry about being the best in the region to have more consumers, because it can be accessed by potential consumers around the world and return for other purchases at any time.
Increase sales - because consumers have access at any time to the online store and from any corner of the world, not just from a certain area, sales, implicitly profit, and will increase. Afterwards, in order to keep your customers loyal, you can invest in making the user experience more enjoyable, by faster loading the pages of the site or the rapid delivery of the product.
24/24, 7/7, 365/365 - no matter if it is snowing, it is raining, it is cloudy or it is stormy, the roads are closed, the online store is open 24/24, 7/7, 365/365 days. Doors never close and sales continue to grow.
Business Expansion - In the online environment, business can expand worldwide. And there is no need for an individual bee for each country, only translation is needed. With an efficient marketing method, your business could become known all over the world.
Simple and fast payment methods - the payment methods used in the online environment are very fast, almost instant. Thus, you do not have to wait to get your money on the product several days a week. Most online stores require online payment. Here, as an online store owner, you need a minimum investment. That of securing and protecting customer data through a secure and encrypted connection, such as an SSL certificate.
So, if you want to expand your business offline online, to increase your revenue and potential customers or you want to open a new business, the most advantageous medium is the online one. Moreover, the costs are much lower compared to the offline environment, where you have to pay rent, expenses, employees to sell. At an online store, the costs are only for name and hosting. Later, as in any business, if you want promotion, you will opt for marketing and sales specialists.
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