Brochure designs are some of the most used promotional materials because of their success among the target audience. They are always a challenge both from a graphic point of view and from a typographic point of view.
There are many types of brochure designs, these differing in size, shape or other aesthetic aspects. The most important thing that all brochures have in common is that they are distributed for free and are a form of direct marketing. Following the studies, it was found that about 65% of consumers consider the brochures to be very useful in their purchasing decisions.
The most used types of brochures are those in A4 or A5 format, closed format. Regarding the type of cover, you can opt for the matte or glossy version, and for a long lasting resistance it can be laminated with matte or glossy foil.
A very important aspect to consider when making the decision to make advertising brochures is how to bind. There are several ways to link, depending on the number of pages the booklet contains and the final appearance you want it to have. As binding modes, you can opt for stapling, broaching or metal spiral binding, but broaching is recommended for product catalogs or advertising materials that are over 60 pages long.
Usually, the first page is recommended to be the most attractive, so as to convince the first reader to open it. This must necessarily contain the company logo, slogan, website and attractive images. Inside we recommend to include the most important details that the reader needs to buy or to act in the direction we want. There can be presented various products / services accompanied by images and explanations for each of them and any other information that you consider relevant for the potential client. On the last page it is important to find the contact details of the company, as well as a link to the website or blog, if necessary and the name of the person or contact persons.
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